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Validate Demand Before Writing Code

Pre-sell with a clear promise, price anchor, and refund guarantee—then build what buyers actually need.

5 min read • Tags: validation, pricing

Pricing: From Cost-Plus to Value-Based

Price for outcomes, not features. Use ROI framing and segment willingness-to-pay tests.

6 min read • Tags: pricing

Operational Excellence in Small Teams

Standard operating procedures, incident reviews, and tight feedback loops compound and reduce chaos.

7 min read • Tags: operations, leadership

Leadership: Operating Rhythm for Calm Growth

Set a weekly operating rhythm that reduces emergencies and aligns teams around measurable outcomes.

5 min read • Tags: leadership, operations

Technology Choices for Non-Technical Founders

Pick boring tech, outsource risk, and keep the product surface small until traction proves direction.

6 min read • Tags: technology, validation

Instrumentation: From Guessing to Knowing

Add minimal analytics and event logs to see what users do, not what they say.

5 min read • Tags: technology, operations